Corporate logo

Corporate logo

     This LOGO adopts a top-and-bottom structural design, with a simple and elegant overall appearance. The clever combination of various elements not only reflects the industry attributes of the enterprise, but also conveys its development vision and spiritual connotation.

     The upper part features the letter Z in the shape of purple bamboo and a square hay bale as the core design elements. The stem of purple bamboo is tough and upright, with a unique color, symbolizing the perseverance and tenacious vitality of the enterprise in the field of agricultural machinery and equipment. It also implies that the enterprise can maintain a vigorous and upward development trend in industry competition. The letter Z is cleverly integrated into the shape of purple bamboo, serving as the initial letter of the enterprise's name, enhancing the recognizability and uniqueness of the logo. It also perfectly combines with the image of purple bamboo, forming an organic whole that highlights the enterprise's brand image. The element of the square hay bale visually demonstrates the work results of the enterprise's main hay bale pickup equipment, which is a concrete embodiment of the enterprise's core business, clearly conveying the scope of the enterprise's main business to the outside world.

     The lower part is composed of the earth and grass. The earth pattern represents the vast world stage, symbolizing the enterprise's ambition to push agricultural machinery and equipment into the global market, and showcasing the enterprise's lofty aspirations and firm confidence in going global and expanding international business. Although the grass is small in size, it contains infinite vitality and vigorous hope. It combines with the earth in a supporting posture, which on the one hand implies that hope, like grass, is the driving force for enterprise development, supporting the enterprise to continue to move forward;

     On the other hand, it also symbolizes that enterprises, like grass, with the nourishment of hope, gradually grow and develop through their own efforts and strength, and ultimately emerge on the world stage.

     The vertical structure of the entire logo is harmoniously unified. The purple bamboo letter Z and the square hay bale on the top highlight the company's main business, while the globe and the small grass on the bottom embody the company's development vision and spiritual sustenance. The various elements echo each other, jointly forming a complete visual image. It not only reflects the professionalism and industry characteristics of the company, but also conveys the company's beautiful expectations for the future and its firm determination to go global.

Group values

Group values

Entrepreneurial spirit: self-improvement, industry to serve the country

Enterprise wishes: create a first-class enterprise, create first-class talents, make first-class contributions

Corporate values: fair and faithful, grateful

Management philosophy: people-oriented, detail wins

Business philosophy: to develop by scale, to benefit by speed, to survive by innovation

Service concept: customer first, satisfaction as the standard

Training concept: Make employees better and make the company more outstanding